June 22, 2015 — With a Hotel Satisfaction Index (HSI) score of 122, St. George has been named best travel destination in Utah. The HSI analysis was conducted by Reservation Counter, a leading online travel agency and recognized leader in hospitality research.

The survey compared data from more than 2,000 hotels throughout Utah for the upcoming summer period of 2015 by analyzing four weekends: July 23-24, July 30-31, August 20-21 and August 27-28. The HSI ranking compares cities by evaluating hotels in the respected areas. Factors measured are hotel star rating, guest rating, price per night and weather. Guest ratings are given a slightly higher weight in the analysis.

St. George scored the overall best rating for Utah. The HSI rating determines the “best bang for your buck” and recognizes the cities for their efforts to satisfy and provide value to travelers and tourists.

Hotels in St. George, including Zion National Park, had an average nightly rate of $85 per night, better than the state average by 26 percent, or $30. Consumers prefer St. George weather to other areas of the state of Utah, with a weather factor of 99, a near perfect score, compared to the state average of 90. Hotels in St. George had a slightly lower average guest rating score of 3.5 compared to the state average of 3.7. However, the average hotel star rating was 2.3 compared to the state average of 2.7.

Along with having favorable hotel and customer ratings, travelers are happier with their stay in St. George compared to any other travel destination in Utah, primarily due lower hotel prices and good weather.

Salt Lake City earned the second best rating with an HSI score of 115. The Salt Lake area had a higher guest rating than St. George but also a more expensive average nightly rate. However, Salt Lake City’s average nightly rate of $99 is still lower than the total average of $115. Ogden placed third with an HSI score of 113.

“It doesn’t surprise me that St. George won this award,” said Trevor Long, director of Hospitality and Tourism for Reservation Counter. “Travelers love the area’s red rock, many recreational activities and the performing arts – and don’t forget the weather. Zion Nation Park is a big draw, too. People come from nearby locations and from around the world to see what most people from southern Utah consider to be their back yard.

“I think it is the diversity of the area that makes it such a popular travel destination, along with low cost and great hospitality,” said Long. “I’m happy to see the award go to such a deserving destination.”

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